Say Cheese! 5 Reasons Why You Should Hire a Professional Real Estate Photographer

Selling • July 20, 2021

When putting your home up for sale, ensuring it gets noticed in a positive light is imperative. Even in a sellers market, to ensure you get top dollar for your property, you need to ensure it is presented in a clean and organized fashion. This is why buyers spend time, money, and energy to ensure their homes look their best before conducting open houses and launching their listing. Today, with more emphasis than ever on what online listings look like, it’s become easier for buyers to swipe past homes that don’t immediately catch and hold their attention. While some buyers might like the appeal of saving on cost and providing their own photographs, they may be missing out on offers and ultimately higher bids. If you are looking to sell your home, here are some of the ways hiring a professional photographer can benefit you.

Lasting First Impressions

It is without a doubt that buyers are very responsive to photos. As a result, it is more important than ever to provide dynamic photos that capture every corner of your home in its best light. If the photos fall short, buyers are more likely to strike your listing off of their list before giving it a fair shot and seeing it for what it’s worth. Having good photos will motivate a buyer to look past the images and dive deeper into the details of the home. Show buyers how appealing your house really is, it will pay off in the end.

High Quality Images

While cell phones have been equipped with amazing camera capabilities, they do not provide the same quality as a DSLR Camera with ample lighting and the keen eye of the professional photographer in charge. The quality of the images may affect what people believe about the condition of your home; if the photos are grainy, out of focus, unedited, or blurred a buyers confidence in the quality of your home may be impaired.

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Better Equipment

There are many obstacles that come with photographing indoors, including lighting and the composition of a room. Professional photographers have a variety of quality equipment and expertise to fully capture the essence of your home and show its appeal to prospective buyers. With wide angle lenses, tripods, staging expertise, and top of the line editing software, your photos are sure to come out looking amazing in your listing. Some photographers have even begun using drones to provide aerial views of the property for buyers to see the full lot size or view from the skies.

Higher Selling Prices

Sellers who use professional real estate photographers generally achieve higher selling prices for their home. While there is some cost to hiring a professional, there will likely be a return on investment that will not only offset the expense, but add value to your home. A good real estate photographer will provide you with clean and crisp pictures that highlight your home and motivate buyers to make their move and pay top dollar for your property.

Quicker Selling Time

If you are looking for a quick sale, hiring a professional photographer can work in your favour. The first benefit is that you can save time by leaving the staging, photography and editing to a qualified photographer. While you have in all likelihood snapped a few photos of your loved ones by yourself, the work that goes into producing the quality images you are looking for is plentiful and time consuming. Secondly, using professional photography can increase interest, garner more clicks, likes, and shares online, and ultimately help your home to sell that much faster.

There are countless benefits to hiring a professional real estate photographer when selling your home, well beyond these 5 points. Not only do they have a thorough understanding of how competitive and time sensitive the real estate industry is, they also place great value on their work and know how important it is to produce high-quality results with a good turnaround time. If you are looking for professional quality photos to compliment your selling experience, you surely won’t be disappointed.

Do you have more questions about buying or selling a home in Ottawa? Reach out to us here or call 613-690-5993 and we will be happy to help!

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